Absolut vodka launched their ‘It’s In Our Spirit campaign starring numerous famous faces such as British musician MNEK, American actress and social activist Tessa Thompson, Tawainese singer-songwriter Jolin Tsai and gamer Ricki Ortiz.
The ‘It’s In Our Spirit’ advert, which made its debut in the UK online and will feature as a TV commercial in Singapore, highlights the desire to come together, be more inclusive and create meaningful conversations.
A large part of the content was underwater, so Stink Films , who produced the video, turned to Aquabatix for the four experienced body doubles. Aquabatix sourced four of their outstanding underwater artists to closely match the featured talent to do a days filming at the famous Pinewood Studios and the U stage there run by Diving Services UK. Using professionals underwater saves valuable time and therefore budget when filming difficult under the water scenes. All Aquabatix artists are former swimmers, synchronised swimmers, free divers and experienced aquatic professionals, so being in water and moving underwater is like home to them. They can create and deliver the exact brief with ease and well as inspire the creative team with what they can do in water.
Richard Archibald from Stink Films said of the underwater artists; “They were amazing and I look forward to the final cut and working with Aquabatix again”.
The advert can be viewed here. The campaign targets consumers of legal drinking age and generation Z, looking forward to when people can socialise again.
To use Aquabatix artists to feature in or body double for your next campaign, contact info@aquabatix.com today or visit our contact us page with your enquiry.
