With summer clearly on its way, Aquabatix made a big splash at the New Look pool party swimwear launch in London this week. With the range all about going from the pool to party, the swimsuits and bikinis are all designed with an added touch of glamour.
New Look asked creative events company Collective Two to find a way to show off their new swimwear range in an exciting and unique way rather than via a standard fashion show. Aquabatix was contacted with the idea of creating a bespoke synchronised swimming routine to Drake’s One Dance.
The pool at the Haymarket hotel was decked out to look like a hot summer’s day, with inflatable flamingos and unicorns floating in the pool, an ice cream stand and cocktails being served.
With top DJ AJ Odudu on the decks, the guests clapped and cheered as the Aquabatix girls drew the celebrity guests, including Ashley James and Jess Wright, to the pool, showing off the stunning mermaid inspired sequinned swimsuits in all their glory.
Everyone had a fantastic night with the client saying “thank you so much for pulling off an amazing routine in such a short time, the girls were fantastic and everyone was so impressed”.
*Main image on blog: Photographer Michaela Tornaritis