Theo Paphitis, owner of lingerie and swimwear brand Boux Avenue, hosts VIP Pool Party to launch the SS16 collection and mark the brand’s 5th Birthday.
With Summer fast approaching, Aquabatix jumped in delight at being invited by retail entrepreneur and Dragon’s Den star Theo Paphitis to perform at his high street chain store Boux Avenue’s 5th birthday event and swimwear launch for SS16.
Boux Avenue’s SS16 swimwear advertising campaign aptly named BouxBatix, featured heavily around synchronised swimmers so it was a natural step for Aquabatix to perform live at the brand’s pool party whilst modelling their range of stunning bikinis for the 200 strong crowd in attendance.
The event was held at London’s Haymarket Hotel, with guests such as Game Of Thrones actress Laura Pradelska. Model Chloe Lloyd and Made In Chelsea stars Rosie Fortescue and Tiffany Watson huddled around the luxurious pool watching Aquabatix perform two synchronised swimming shows, with one routine specifically choreographed to the brand campaign’s music theme ‘Say Hey’.
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