The iconic soft drink brand Diet Coke made waves with Aquabatix synchronised swimmers at its latest campaign launch, featuring Hollywood star Jamie Dornan as the new brand ambassador. The exclusive event, hosted at the stunning rooftop of 180 House on The Strand, was a perfect blend of style, sophistication, and entertainment for their This Is My Taste campaign.

The launch event drew influencers, celebrities, and media personalities alike, including daughter of Oasis legend Noel Gallagher, Anais Gallagher plus actors Callum Scott and Layton Williams. All were eager to witness not only the announcement but also a dazzling performance by Aquabatix, the world-renowned synchronised swimming performance team. The synchronised swimmers took to the pool in sparkling silver swimsuits and Diet Coke branded caps, delivering an unforgettable performance that embodied the brand’s chic, refreshing essence. The glimmering silver outfits reflected the energy and sparkle associated with Diet Coke, a perfect match for the brand’s high-profile campaign.

But the night belonged to more than just Aquabatix’s aquatic artistry. Jamie Dornan, the face of the new campaign, was front and center, showcasing his passion for open water swimming. The campaign itself emphasizes his love for the water, making the synchronized swimming performance a natural and inspired highlight of the evening.

Dornan was thrilled to see the swimmers in action, mentioning how excited he was to witness the show. The rooftop poolside setting, with London’s skyline as the backdrop, set the stage for an immersive experience that captured the audience’s imagination. The guests, influencers, and media personalities gathered around the pool to watch the performance, with the entire scene buzzing with anticipation.

Prior to the show, British DJ and radio personality Nick Grimshaw interviewed Jamie, giving the crowd insights into the actor’s involvement with the campaign, his love for swimming, and his thoughts on the performance. Their light-hearted chat set the tone for the evening, mixing humor and charm before the visually stunning spectacle of Aquabatix’s routine took center stage.

James Underdown, account manager from Ogilvy, the agency behind the event, expressed his admiration after the performance, saying, “We all loved your performance.” His words resonated with the audience, who shared the sentiment, leaving the evening on a high note.

With this campaign, Diet Coke continues to solidify its place as a cultural icon, and the night served as a sparkling reminder of why it remains a beloved brand worldwide.

As the night drew to a close, the glow of the rooftop pool still reflected the shimmering silver swimsuits, a perfect symbol of the fresh new era Diet Coke is diving into with Jamie Dornan at the helm.