LA Fitness Experiential Campaign

The British synchronised swimming team is took a break from their grueling training schedule today to showcase some of their routines on dry land in a bid to demonstrate their support for Londoners and in celebration of LA fitness’ £30million Club refurbishment programme reaching its half way point in London. 

Starting in Marylebone for early morning commuters, the team then moved to the LA fitness Club in London Wall at lunchtime and finishing in its Club at West India Quay early evening, the team performed a unique dry land routine on a specially created Swimming Pool 3D illusion produced by artists, Max Lowry and Joe Hill.