October 2011

Aquabatix Receives Recognition and Twitter Boost from Dragon Theo Paphitis

London based synchronised swimming entertainment company Aquabatix has received a business boost from TV Dragons’ Den star Theo Paphitis. On Sunday, Adele Carlsen, Founder and Director of Aquabatix, tweeted Theo about her business during ‘Small Business Sunday’, an initiative set up by Theo that runs weekly and Aquabatix was one of the chosen six this week.

Theo re-tweeted Adele’s message to his 230,000 followers and as a result, the business, www.aquabatix.com, has 20% more followers and has received lots of positive feedback regarding the unique range of aquatic entertainment services they offer. They are also profiled on a new website - www.theopaphitissbs.com that is exclusive to Small Business Sunday winners.

Adele Carlsen said, “We are a small, niche business trying to add a new form of entertainment to the events industry in the UK and across the world. It is fantastic to have support from Theo as we have found it challenging at times to sell a brand new and unique entertainment concept to companies who are nervous about stepping away from the norm and opting for something completely different to entertain their guests. Theo has recognised our hard work and helped spread the word about what we do to his following so we are hoping that people will begin to understand that having synchronised swimmers perform at their event is a very cool and exciting thing to do!"

Anyone looking for a re‐tweet from Theo should tweet him about their business on Sunday between 5 PM and 7.30 PM and include the hashtag #SBS. Six lucky businesses are re-tweeted every week and then invited to enter their profile on the new website. This is done free of charge and the new website is sponsored by Ryman Stationery, where Theo is Chairman.

For further information about Small Business Sunday please visit www.theopaphitissbs.com.