Hold The Front Page!
Aquabatix synchronised swimmers Yixin Zeng and Asha Randall appeared in an eye capturing image to make the front page of the English Sunday national newspaper, The Observer and featured in all but one of the major Sunday papers to highlight the pools opening after lockdown and a new initiative by the British government on health. The pair also performed a routine live on BBC Breakfast with sports reporter Mike Bushell and featured in the Press Association’s footage that appeared online for most local and national online news outlets.
Synchronised swimming and underwater poses and movements captivate people and draw the eye to the image or footage, helping to sell papers and bring attention to the text, be it for a product launch, brand awareness campaign, advertising or as in this case, a national news story. The London Aquatics Centre was keen to gain publicity about it’s own centre opening and BBC Breakfast had asked specifically for synchronised swimming. Already familiar with Aquabatix and our achievements in the past in this area, the LAC asked us to be involved and to help increase the opportunity of making the national press.
On the day, the synchronised swimmers performed for the BBC Breakfast show live first before then working with the Press Association. The choreographer helped to create spectacular visual poses in the water for the two photographers, advising on levels to get the best shot for that pose, i.e. from above or on the same level. The Press Association then filmed footage of the routine. To finish off the morning Sky breakfast news filmed some footage as well.
Aquabatix has found itself in global media for years including newspapers such as The Guardian, New York Times, The Times, LA Times, The Telegraph, Daily Mail, The Observer and the Sydney Morning Herald and high end magazines including Vogue, Elle, Marie Claire, Vanity Fair and Glamour magazine. Aquabatix last featured on a front page with the cover of The Times from a staged pose on the press and media day for Kallaway, a PR company which was in charge of publicity for the M&G Garden at the Chelsea Flower Show. The images of our synchronised swimmers appeared in global news outlets in 395 stories with a potential reach of 2.23 billion, breaking new digital ground with shareable social content which contributed to a 20% increase in web traffic for the brand and 120% increase in social media followers. Kallaway said “Aquabatix stole the spotlight for us and our client at the RHS Chelsea Flower Show, helping us make a splash in major news outlets around the world”.
Aquabatix have several elite synchronised swimming performers globally to perform and appear in live launches and on screen shoots, as well as free divers, platform and springboard divers and swimmers for shoots.
Other campaigns and projects that have used Aquabatix underwater models include:
- The Berekley Hotel which featured in global press and magazines such as Vogue, Elle and Glamour
- Nike Victory Swimsuit campaign, images in the campaign and making global media outlets
- Mercedes on the Nowness platform for the China market
- Barefoot Wines for a social media campaign in LA
- Landrover for an advertising campaign
- Puma X Ader Error campaign featuring on front of Asia stores, billboards and in major outlets such as Vogue and ELLE.
- Omega using images from a live event that featured in Vanity Fair.
- Ted Baker in store campaign
- Burj Al Arab inifinity pool launch, al jazzerah,middle east news outlets
- VW Jetta launch in India
- Intel up coming advertising campaign in LA
- La Mer product launch LA
- BMW X7 launch in China, making automotive news outlets and China news outlets.
- Aerie Real campaign
If you require some attention drawing aquatic images and footage to reach the front page and capture your audience, please contact Aquabatix today. Email firstname.lastname@example.org today.