Soho House launch DTLA
Aquabatix has had a long relationship with the Soho House group, first performing for an event in their London Shoreditch House property in 2010. Fast forward to 2019 and we were delighted to be invited at the preview launch of their first LA house with a rooftop pool, Soho Warehouse.
Soho House is a hotel chain and group of private members clubs aimed at those in the creative and arts industries, based all over Europe, North America as well as expanding into Asia now. Established in London in the mid 90’s, the group now have several properties in the US including three in the Los Angeles area. With Aquabatix also originally set up in London and now working out of the LA area too, it made for a great pairing for the launch event.
Soho Warehouse is their first location in DTLA, built in the Arts District, and with a rooftop pool with stunning views over downtown and designed to let patrons fully capture California’s infamous golden sunsets. So for the preview lunch it made perfect sense to have a creative performance in that area, and the Soho House event’s team couldn’t wait to get Aquabatix involved.
The Aquabatix synchronized swimmers dressed in white lululemon swimsuits, military jackets and hats and in heels were lead out by two models amongst the guests around the deck. The girls took off their jackets and caps, but kept the heels on as they stepped into the infinity pool during a beautiful LA sunset. The routine was specifically designed to incorporate shoes into the performance and was choreographed to Rosalia’s Aute Cuture for a diverse feel.
The crowd all gathered round, capturing the moment on their phones with the sunset as a back drop. As mentioned in the Architectural Digest, “The opening party kicked off with an Instagrammable performance by the synchronized swimming group Aquabatix in the rooftop pool.”